Capability Maturity Model for data-driven marketing

Capability Maturity Model for data-driven marketing

Data-driven decision-making is gaining buzz and popularity across organizational functions and industries. Consequently, data analysis and marketing analytics enable companies of various size and business volume to leverage sustainable performance outcomes and continuous growth through data-driven m...

Full description

Bibliographic Details
Main Author: Länsipuro, Heidi
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
marketing analytics
data-driven marketing
marketing measurement
data-driven decision-making
Capability Maturity Model
Markkinointi
Marketing
20423
markkinointi
tiedonhallinta
digitaalinen markkinointi
tietämyksenhallinta
data
marketing
information management
digital marketing
knowledge management
Online Access: https://jyx.jyu.fi/handle/123456789/68270

Similar Items