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brands
marketing
advertising
environmental protection
green products
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http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p1232
http://www.yso.fi/onto/yso/p13
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Jussila, Lotta
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Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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Jussila, Lotta
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Jussila, Lotta
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Jussila, Lotta
Going green or greenwashing? : perceived environmental brand incongruence in green advertising
green marketing
greenwashing
brand congruence
consumer environmental concern
ympäristötietoisuus
mainonta
markkinointi
kestävä kulutus
environmental awareness
advertising
marketing
sustainable consumption
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Markkinointi
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_68046&index=0&size=large
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| title |
Going green or greenwashing? : perceived environmental brand incongruence in green advertising
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| title_full |
Going green or greenwashing? : perceived environmental brand incongruence in green advertising
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Going green or greenwashing? : perceived environmental brand incongruence in green advertising
Going green or greenwashing? : perceived environmental brand incongruence in green advertising
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Going green or greenwashing? : perceived environmental brand incongruence in green advertising
Going green or greenwashing? : perceived environmental brand incongruence in green advertising
|
| title_short |
Going green or greenwashing?
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| title_sort |
going green or greenwashing perceived environmental brand incongruence in green advertising
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| title_sub |
perceived environmental brand incongruence in green advertising
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Going green or greenwashing? : perceived environmental brand incongruence in green advertising
|
| topic |
green marketing
greenwashing
brand congruence
consumer environmental concern
ympäristötietoisuus
mainonta
markkinointi
kestävä kulutus
environmental awareness
advertising
marketing
sustainable consumption
|
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advertising
brand congruence
consumer environmental concern
environmental awareness
green marketing
greenwashing
kestävä kulutus
mainonta
marketing
markkinointi
sustainable consumption
ympäristötietoisuus
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http://www.urn.fi/URN:NBN:fi:jyu-202003042268
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