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[{"key": "dc.contributor.advisor", "value": "Sepp\u00e4nen, Ville", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Laaksonen, Aatu", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-02-06T09:35:56Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-02-06T09:35:56Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/67758", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 kandidaatintutkielmassa tutkitaan tapoja, joilla teko\u00e4ly\u00e4 hy\u00f6dynnet\u00e4\u00e4n asiakkuudenhallinnassa. Teko\u00e4ly on viime vuosina kasvattanut suosiotaan merkitt\u00e4v\u00e4sti, jonka vaikutuksena se on kehittynyt entisest\u00e4\u00e4n hy\u00f6dyllisemm\u00e4ksi teknologiaksi. Teko\u00e4lyn k\u00e4ytt\u00f6 kasvaa jatkuvasti, ja asiakkuudenhallinta on yksi ajankohtaisista alueista, johon t\u00e4t\u00e4 merkitt\u00e4v\u00e4\u00e4 teknologiaa hy\u00f6dynnet\u00e4\u00e4n. T\u00e4m\u00e4n tutkielman tarkoitus on vastata kysymyksiin miksi, ja miten teko\u00e4ly\u00e4 k\u00e4ytet\u00e4\u00e4n asiakkuudenhallinnassa. Sen lis\u00e4ksi tutkielma tarkastelee aiheeseen kriittisesti liittyv\u00e4\u00e4 yrityst\u00e4 nimelt\u00e4\u00e4n Salesforce ja sen tarjoamaa teko\u00e4ly\u00e4, Einsteinia. Tutkielma on toteutettu kirjallisuuskatsauksena. Tutkielman tuloksena l\u00f6ydettiin, ett\u00e4 teko\u00e4ly\u00e4 hy\u00f6dynnet\u00e4\u00e4n kaikissa asiakkuudenhallinnan tarjoamissa alueissa. Tutkielmassa keskityttiin nelj\u00e4\u00e4n eri alueeseen, jotka olivat myynti, markkinointi, analytiikka ja kaupank\u00e4ynti. Jokaisella alueella teko\u00e4ly pystyy tarjoamaan merkitt\u00e4v\u00e4n hy\u00f6dyn k\u00e4ytt\u00e4j\u00e4lle lis\u00e4ten tehokkuutta, voittomarginaalia, sek\u00e4 helppok\u00e4ytt\u00f6isyytt\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This bachelor\u2019s thesis examines the ways that artificial intelligence (AI) is used in customer relationship management (CRM). Artificial intelligence has increased its reputation in recent years causing it to evolve into an even more useful technology. The use of AI grows constantly, and customer relationship management is one of the more relevant areas that takes an advantage of this powerful technology. This thesis aims to answer questions why and how AI is used in CRM. furthermore, this thesis examines a crucially relevant company, Salesforce and an artificial intelligence developed by them called Einstein. This thesis is conducted as a literature review. The results of this thesis point out that artificial intelligence is used in all the areas offered by CRM. This thesis focuses on four areas of CRM being sales, marketing, analytics and commerce. In every area artificial intelligence can offer a significant benefit to the user increasing efficiency, profit margin and user-friendliness.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-02-06T09:35:56Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-02-06T09:35:56Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "33", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Salesforce", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "The use of artificial intelligence in customer relationship management", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202002062004", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkuudenhallinta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teko\u00e4ly", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "customer relationship management", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "artificial intelligence", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "", "language": null, "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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