Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad

Controversies over social group representation in advertisements a case study on Hornbach’s The Smell of Spring narrative ad

Bibliographic Details
Main Author: Anipa, Florence
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä, kulttuurienvälinen viestintä, Master's Degree Programme in Intercultural Communication, 3134
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
social group
narrative
stereotypes
multimodal semiotic analysis
thematic analysis
representaatio
mainonta
viestintä
stereotypiat
mainokset
vaikuttaminen
mainostajat
media
sosiaalinen media
representation (mental objects)
advertising
communication
stereotypies
advertisements
influencing
advertisers
social media
Online Access: https://jyx.jyu.fi/handle/123456789/67701
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author Anipa, Florence
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä kulttuurienvälinen viestintä Master's Degree Programme in Intercultural Communication 3134
author_facet Anipa, Florence Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä kulttuurienvälinen viestintä Master's Degree Programme in Intercultural Communication 3134 Anipa, Florence
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spellingShingle Anipa, Florence Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad social group narrative stereotypes multimodal semiotic analysis thematic analysis representaatio mainonta viestintä stereotypiat mainokset vaikuttaminen mainostajat media sosiaalinen media representation (mental objects) advertising communication stereotypies advertisements influencing advertisers social media
subject_txtF Intercultural Communication
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title Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad
title_full Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad
title_fullStr Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad
title_full_unstemmed Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad
title_short Controversies over social group representation in advertisements
title_sort controversies over social group representation in advertisements a case study on hornbach s the smell of spring narrative ad
title_sub a case study on Hornbach’s The Smell of Spring narrative ad
title_txtP Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad
topic social group narrative stereotypes multimodal semiotic analysis thematic analysis representaatio mainonta viestintä stereotypiat mainokset vaikuttaminen mainostajat media sosiaalinen media representation (mental objects) advertising communication stereotypies advertisements influencing advertisers social media
topic_facet advertisements advertisers advertising communication influencing mainokset mainonta mainostajat media multimodal semiotic analysis narrative representaatio representation (mental objects) social group social media sosiaalinen media stereotypes stereotypiat stereotypies thematic analysis vaikuttaminen viestintä
url https://jyx.jyu.fi/handle/123456789/67701 http://www.urn.fi/URN:NBN:fi:jyu-202002031959
work_keys_str_mv AT anipaflorence controversiesoversocialgrouprepresentationinadvertisementsacasestudyonhornbachsthe

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