Controversies over social group representation in advertisements : a case study on Hornbach’s The Smell of Spring narrative ad

Controversies over social group representation in advertisements a case study on Hornbach’s The Smell of Spring narrative ad

Till date, advertising contents continue to raise controversy in the media due to miscommunication and misinterpretation. This study examines a proposed television ad, it also looks into the intended message to be communicated and how the audience perceive it. The main focus of the research is to ex...

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Bibliographic Details
Main Author: Anipa, Florence
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
social group
narrative
stereotypes
multimodal semiotic analysis
thematic analysis
kulttuurienvälinen viestintä
Master's Degree Programme in Intercultural Communication
3134
representaatio
mainonta
viestintä
stereotypiat
mainokset
vaikuttaminen
mainostajat
media
sosiaalinen media
representation (mental objects)
advertising
communication
stereotypies
advertisements
influencing
advertisers
social media
Online Access: https://jyx.jyu.fi/handle/123456789/67701

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