Distrust towards social media influencers causes and contribution of user’s age, gender and social media use

The question of whom to trust or distrust has become an increasingly important aspect in social online networks. As a user encounters much user-generated content each day, evaluating trustworthiness has become continuous. However, distrust and especially distrust in online context has not been studi...

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Bibliographic Details
Main Author: Hautala, Miriam
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/66916