Russian understanding of strategic communication

Strategic communication is relatively new concept that originates in Unites States. Despite, functions of the concept are highly applied in various fields. Strategic communication is well studied in Western world, while Russian understanding of the concept are poor. For this reason, this study is ai...

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Päätekijä: Drandrova, Anastasia
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2019
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/66748
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author Drandrova, Anastasia
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Drandrova, Anastasia Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Drandrova, Anastasia Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Drandrova, Anastasia
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description Strategic communication is relatively new concept that originates in Unites States. Despite, functions of the concept are highly applied in various fields. Strategic communication is well studied in Western world, while Russian understanding of the concept are poor. For this reason, this study is aimed to provide Russian academic understanding of strategic communication. In the context of Russia, there is not generally accepted understanding of strategic communication (Filatova and Bolgov, 2018). In order to solve this problem a several academic articles written by Russian scholars were considered and analyzed. It allowed to formulate a general Russian academic understanding of the concept, identify application fields and communication channels. Different forms of strategic communications suggested by Russian scholars are considered in this study. Public diplomacy is estimated as one of the most effective and widely used form of strategic communication. Therefore, a practical application of public diplomacy in Russia was considered by the case: XXIX Winter Universiade in Krasnoyarsk. Issue arena analysis was applied in order to analyze the practical case. All four levels of analysis were considered and discussed. Received results were supported and confirmed by the theory that allowed to answer the research question and make final conclusions.
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spellingShingle Drandrova, Anastasia Russian understanding of strategic communication strategic communication issue arena Russia public diplomacy Viestinnän johtaminen Corporate Communication 2043 viestintä viestintästrategiat joukkoviestimet viestintätutkimus organisaatioviestintä sisäinen viestintä tiedotustutkimus communication communication strategies mass media communication studies organisational communication and public relations internal communication communications research
title Russian understanding of strategic communication
title_full Russian understanding of strategic communication
title_fullStr Russian understanding of strategic communication Russian understanding of strategic communication
title_full_unstemmed Russian understanding of strategic communication Russian understanding of strategic communication
title_short Russian understanding of strategic communication
title_sort russian understanding of strategic communication
title_txtP Russian understanding of strategic communication
topic strategic communication issue arena Russia public diplomacy Viestinnän johtaminen Corporate Communication 2043 viestintä viestintästrategiat joukkoviestimet viestintätutkimus organisaatioviestintä sisäinen viestintä tiedotustutkimus communication communication strategies mass media communication studies organisational communication and public relations internal communication communications research
topic_facet 2043 Corporate Communication Russia Viestinnän johtaminen communication communication strategies communication studies communications research internal communication issue arena joukkoviestimet mass media organisaatioviestintä organisational communication and public relations public diplomacy sisäinen viestintä strategic communication tiedotustutkimus viestintä viestintästrategiat viestintätutkimus
url https://jyx.jyu.fi/handle/123456789/66748 http://www.urn.fi/URN:NBN:fi:jyu-201912115213
work_keys_str_mv AT drandrovaanastasia russianunderstandingofstrategiccommunication