Russian understanding of strategic communication

Russian understanding of strategic communication

Strategic communication is relatively new concept that originates in Unites States. Despite, functions of the concept are highly applied in various fields. Strategic communication is well studied in Western world, while Russian understanding of the concept are poor. For this reason, this study is ai...

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Bibliographic Details
Main Author: Drandrova, Anastasia
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
strategic communication
issue arena
Russia
public diplomacy
Viestinnän johtaminen
Corporate Communication
2043
viestintä
viestintästrategiat
joukkoviestimet
viestintätutkimus
organisaatioviestintä
sisäinen viestintä
tiedotustutkimus
communication
communication strategies
mass media
communication studies
organisational communication and public relations
internal communication
communications research
Online Access: https://jyx.jyu.fi/handle/123456789/66748

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