Racism in advertising in the beauty industry : emotional responses in social media during racism related crises

Racism in advertising in the beauty industry emotional responses in social media during racism related crises

This study discusses social media’s impact on crisis communication by analyzing the online communication around two different social media crisis situations. These two situations, around the beauty and fashion brands H&M and Dove, both deal with racism related discourse caused by the brands own...

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Bibliographic Details
Main Author: Vallius, Heidi
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
Emotional Responses
Intercultural Management and Communication
3136
tunteet
rasismi
mainonta
kriisiviestintä
sosiaalinen media
emotions
racism
advertising
crisis communication
social media
Online Access: https://jyx.jyu.fi/handle/123456789/66674

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