A Context-Specific and Dualistic Examination of Consumer Behaviour in the Context of Digital Products: The Case of Purchasing Digital Music from Music Download Stores in Finland
Although digital products have become an important part of the lives of many consumers, there are several gaps in our understanding of their consumption behaviour. In particular, there seems to be an urgent call for studies that exam-ine the phenomenon from a more context-specific and a dualistic pe...
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| Other Authors: | , , , |
| Format: | Doctoral dissertation |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/66637 |