Co-creation vs. brandjacking a case study on customer engagement on LinkedIn

Bibliographic Details
Main Authors:	Eskelinen, Kerttu, Kotila, Jussi
Other Authors:	Faculty of Humanities and Social Sciences, School of Business and Economics, Humanistis-yhteiskuntatieteellinen tiedekunta, Kauppakorkeakoulu, Kieli- ja viestintätieteiden laitos, Taloustieteet, Department of Language and Communication Studies, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Yhteisöviestintä, Organizational Communication, Viestinnän johtaminen, Corporate Communication, 3131, 2043
Format:	Master's thesis
Language:	eng
Published:	2019
Subjects:	brandjacking brand hijacking engagement co-creation customer engagement word-of-mouth osallistuminen osallistaminen LinkedIn sitoutuminen sisällönanalyysi sosiaalinen media sitouttaminen participation social inclusion committing oneself content analysis social media committing someone
Online Access:	https://jyx.jyu.fi/handle/123456789/66359

Internet

https://jyx.jyu.fi/handle/123456789/66359