Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn

Co-creation vs. brandjacking a case study on customer engagement on LinkedIn

Bibliographic Details
Main Authors: Eskelinen, Kerttu, Kotila, Jussi
Other Authors: Faculty of Humanities and Social Sciences, School of Business and Economics, Humanistis-yhteiskuntatieteellinen tiedekunta, Kauppakorkeakoulu, Kieli- ja viestintätieteiden laitos, Taloustieteet, Department of Language and Communication Studies, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Yhteisöviestintä, Organizational Communication, Viestinnän johtaminen, Corporate Communication, 3131, 2043
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
brandjacking
brand hijacking
engagement
co-creation
customer engagement
word-of-mouth
osallistuminen
osallistaminen
LinkedIn
sitoutuminen
sisällönanalyysi
sosiaalinen media
sitouttaminen
participation
social inclusion
committing oneself
content analysis
social media
committing someone
Online Access: https://jyx.jyu.fi/handle/123456789/66359
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annif_keywords_txtF_mv LinkedIn customers social media networking (making contacts) customership
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author Eskelinen, Kerttu Kotila, Jussi
author2 Faculty of Humanities and Social Sciences School of Business and Economics Humanistis-yhteiskuntatieteellinen tiedekunta Kauppakorkeakoulu Kieli- ja viestintätieteiden laitos Taloustieteet Department of Language and Communication Studies Business and Economics University of Jyväskylä Jyväskylän yliopisto Yhteisöviestintä Organizational Communication Viestinnän johtaminen Corporate Communication 3131 2043
author_facet Eskelinen, Kerttu Kotila, Jussi Faculty of Humanities and Social Sciences School of Business and Economics Humanistis-yhteiskuntatieteellinen tiedekunta Kauppakorkeakoulu Kieli- ja viestintätieteiden laitos Taloustieteet Department of Language and Communication Studies Business and Economics University of Jyväskylä Jyväskylän yliopisto Yhteisöviestintä Organizational Communication Viestinnän johtaminen Corporate Communication 3131 2043 Eskelinen, Kerttu Kotila, Jussi
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spellingShingle Eskelinen, Kerttu Kotila, Jussi Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn brandjacking brand hijacking engagement co-creation customer engagement word-of-mouth osallistuminen osallistaminen LinkedIn sitoutuminen sisällönanalyysi sosiaalinen media sitouttaminen participation social inclusion committing oneself content analysis social media committing someone
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title Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn
title_full Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn
title_fullStr Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn
title_full_unstemmed Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn
title_short Co-creation vs. brandjacking
title_sort co creation vs brandjacking a case study on customer engagement on linkedin
title_sub a case study on customer engagement on LinkedIn
title_txtP Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn
topic brandjacking brand hijacking engagement co-creation customer engagement word-of-mouth osallistuminen osallistaminen LinkedIn sitoutuminen sisällönanalyysi sosiaalinen media sitouttaminen participation social inclusion committing oneself content analysis social media committing someone
topic_facet LinkedIn brand hijacking brandjacking co-creation committing oneself committing someone content analysis customer engagement engagement osallistaminen osallistuminen participation sisällönanalyysi sitouttaminen sitoutuminen social inclusion social media sosiaalinen media word-of-mouth
url https://jyx.jyu.fi/handle/123456789/66359 http://www.urn.fi/URN:NBN:fi:jyu-201911144863
work_keys_str_mv AT eskelinenkerttu cocreationvsbrandjackingacasestudyoncustomerengagementonlinkedin

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