Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company

Gamification in action how to increase employee motivation and engagement by deploying a gamified CRM solution

Bibliographic Details
Main Author: Varis, Mari
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
engagement
CRM
sitoutuminen
asiakkuudenhallinta
pelillistäminen
motivaatio
motivointi
committing oneself
customer relationship management
gamification
motivation (mental objects)
motivation (activity)
Online Access: https://jyx.jyu.fi/handle/123456789/65512
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author Varis, Mari
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Varis, Mari Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Varis, Mari
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spellingShingle Varis, Mari Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company engagement CRM sitoutuminen asiakkuudenhallinta pelillistäminen motivaatio motivointi committing oneself customer relationship management gamification motivation (mental objects) motivation (activity)
subject_txtF Markkinointi
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title Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company
title_full Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company
title_fullStr Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company
title_full_unstemmed Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company
title_short Gamification in action
title_sort gamification in action how to increase employee motivation and engagement by deploying a gamified crm solution case finnish environmental management company
title_sub how to increase employee motivation and engagement by deploying a gamified CRM solution
title_txtP Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company
topic engagement CRM sitoutuminen asiakkuudenhallinta pelillistäminen motivaatio motivointi committing oneself customer relationship management gamification motivation (mental objects) motivation (activity)
topic_facet CRM asiakkuudenhallinta committing oneself customer relationship management engagement gamification motivaatio motivation (activity) motivation (mental objects) motivointi pelillistäminen sitoutuminen
url https://jyx.jyu.fi/handle/123456789/65512 http://www.urn.fi/URN:NBN:fi:jyu-201909164158
work_keys_str_mv AT varismari gamificationinactionhowtoincreaseemployeemotivationandengagementbydeployingagamifiedcr

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