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author Rapola, Juha
author2 School of Business and Economics Faculty of Sport and Health Sciences Kauppakorkeakoulu Liikuntatieteellinen tiedekunta Taloustieteet Liikunta- ja terveystieteet Business and Economics Sport and Health Sciences University of Jyväskylä Jyväskylän yliopisto Markkinointi Marketing Liikunnan yhteiskuntatieteet Social Sciences of Sport 20423 5032
author_facet Rapola, Juha School of Business and Economics Faculty of Sport and Health Sciences Kauppakorkeakoulu Liikuntatieteellinen tiedekunta Taloustieteet Liikunta- ja terveystieteet Business and Economics Sport and Health Sciences University of Jyväskylä Jyväskylän yliopisto Markkinointi Marketing Liikunnan yhteiskuntatieteet Social Sciences of Sport 20423 5032 Rapola, Juha
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spellingShingle Rapola, Juha Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy sport sponsorship sponsorointi digitaalinen markkinointi sosiaalinen media markkinointi markkinointiviestintä media urheilu sponsorship digital marketing social media marketing marketing communication sports
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title Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
title_full Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
title_fullStr Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
title_full_unstemmed Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
title_short Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
title_sort expectations objectives and use of digital marketing in finnish ice hockey sponsorship case liiga oy
title_txtP Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
topic sport sponsorship sponsorointi digitaalinen markkinointi sosiaalinen media markkinointi markkinointiviestintä media urheilu sponsorship digital marketing social media marketing marketing communication sports
topic_facet digitaalinen markkinointi digital marketing marketing marketing communication markkinointi markkinointiviestintä media social media sosiaalinen media sponsorointi sponsorship sport sponsorship sports urheilu
url https://jyx.jyu.fi/handle/123456789/65274 http://www.urn.fi/URN:NBN:fi:jyu-201908223876
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