Outsourcing a sales task, not the entire function : outcome determinants

Outsourcing a sales task, not the entire function outcome determinants

Outsourcing a sales task instead of an entire sales function has gained popularity among companies operating in B2B markets. Sales operates right in the customer interface which makes it a critical business function to outsource. However, prospecting as a sales task requires little firm related ex...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Riepponen, Taina
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2019
Aiheet:
out-tasking
outsourcing outcome determinants
B2B sales
prospecting; business-to-business-myynti
Markkinointi
Marketing
20423
myyntityö
myynti
ulkoistaminen
sales work
sale
outsourcing
Linkit: https://jyx.jyu.fi/handle/123456789/65172

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