Influence of users' cultural values on their perception of gamification elements

This master’s thesis aims at studying how information system users from different cultural backgrounds perceive different gamification elements when they are deployed in information systems. An increasing amount of these applications are being embedded with gamification elements to boost use engagem...

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Main Author: Inegbedion, Usunobun
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/64892
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author Inegbedion, Usunobun
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Inegbedion, Usunobun Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Inegbedion, Usunobun Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
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description This master’s thesis aims at studying how information system users from different cultural backgrounds perceive different gamification elements when they are deployed in information systems. An increasing amount of these applications are being embedded with gamification elements to boost use engagement and adoption. The thesis comprises a literature review from extant literature in the topic areas, theoretical frameworks to shore up the arguments set forth in the thesis and an empirical study. This topic is relevant for academics and industry practitioners. For academics, it helps broaden the conversation on gamification especially with respect to motivating users of information systems. It provides a theoretical framework to bolster the idea that gamification is more psychological than technical. It shows that by matching gamification elements to the cultural values of intended users, it is possible to use gamification more effectively. The empirical part of the study was conducted to investigate the propositions contained in the research framework. The study was conducted using qualitative methods and interview data was collected from two sets of respondents that represented two culturally distinct societies. The data was analysed and interpreted using qualitative content analysis. The study findings suggest that way information system users perceive gamification elements may be influenced by their cultural values. The results obtained are valid within the context of the study but are not generalisable due the limitations inherent in the study. The results also indicate that further research needs to be conducted in this subject area.
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spellingShingle Inegbedion, Usunobun Influence of users' cultural values on their perception of gamification elements Cultural values Social interdependence theory Game design elements information systems research Tietojärjestelmätiede Information Systems Science 601 pelillistäminen kulttuuri pelisuunnittelu gamification culture game design
title Influence of users' cultural values on their perception of gamification elements
title_full Influence of users' cultural values on their perception of gamification elements
title_fullStr Influence of users' cultural values on their perception of gamification elements Influence of users' cultural values on their perception of gamification elements
title_full_unstemmed Influence of users' cultural values on their perception of gamification elements Influence of users' cultural values on their perception of gamification elements
title_short Influence of users' cultural values on their perception of gamification elements
title_sort influence of users cultural values on their perception of gamification elements
title_txtP Influence of users' cultural values on their perception of gamification elements
topic Cultural values Social interdependence theory Game design elements information systems research Tietojärjestelmätiede Information Systems Science 601 pelillistäminen kulttuuri pelisuunnittelu gamification culture game design
topic_facet 601 Cultural values Game design elements Information Systems Science Social interdependence theory Tietojärjestelmätiede culture game design gamification information systems research kulttuuri pelillistäminen pelisuunnittelu
url https://jyx.jyu.fi/handle/123456789/64892 http://www.urn.fi/URN:NBN:fi:jyu-201906273495
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