Influence of users' cultural values on their perception of gamification elements

Influence of users' cultural values on their perception of gamification elements

This master’s thesis aims at studying how information system users from different cultural backgrounds perceive different gamification elements when they are deployed in information systems. An increasing amount of these applications are being embedded with gamification elements to boost use engagem...

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Bibliographic Details
Main Author: Inegbedion, Usunobun
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
Cultural values
Social interdependence theory
Game design elements
information systems research
Tietojärjestelmätiede
Information Systems Science
601
pelillistäminen
kulttuuri
pelisuunnittelu
gamification
culture
game design
Online Access: https://jyx.jyu.fi/handle/123456789/64892

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