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[{"key": "dc.contributor.advisor", "value": "Sepp\u00e4nen, Ville", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Anttila, Deniz", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-06-27T11:22:06Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-06-27T11:22:06Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/64880", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Teleoperaattorien tuottamien verkkoyhteyksien kautta kulkevan tietoliikenteen m\u00e4\u00e4r\u00e4 on kasvussa johtuentietoliikenteen saatavuuteennojaavistadigitaalisista palveluista, kutentelevision ja musiikin suoratoistopalveluiden k\u00e4yt\u00f6n kasvusta. Teleoperaattorit voivat hy\u00f6ty\u00e4liikenteen kasvun m\u00e4\u00e4r\u00e4st\u00e4, sill\u00e4operaattoritovat ainutlaatuisessa asemassa hy\u00f6dynt\u00e4m\u00e4\u00e4n asiakkaidensa tuottamaa dataa. Big data teknologiank\u00e4ytt\u00f6 tarjoaa useaa kaupallista hy\u00f6ty\u00e4 teleoperaattoreille,kuten asiakasvaihtuvuuden minimointi, tietol\u00e4hteit\u00e4 parempien strategisten p\u00e4\u00e4t\u00f6sten tekoon,sek\u00e4 parempaa mahdollisuuttapalveluidensa laadun tarkkailuun. Asiakkaiden tuottaman datan hy\u00f6dynt\u00e4minen voi olla teknisesti hankalaa, mutta voi my\u00f6stuottaa asiakkaiden keskuudessa mielipahaa. Asiakkaat saattavat kokeadatan hy\u00f6dynt\u00e4misenloukkaavan yksityisyytt\u00e4ns\u00e4, esimerkiksijaettaessatietojakolmannen osapuolen kanssa.T\u00e4m\u00e4 saattaa johtaa asiakkaiden katoon tietoliikennedataa hy\u00f6dynt\u00e4vist\u00e4 teleoperaattoreista.T\u00e4m\u00e4n pro gradu \u2013tutkielmantavoitteena on tutkiahy\u00f6tyj\u00e4 ja haittoja koskien teleoperaattoreidentrendi\u00e4 k\u00e4ytt\u00e4\u00e4tietoliikenteest\u00e4 poimittuadataakaupallisesti hy\u00f6dyksibig data teknologian avulla. Tutkielman teoreettinen osuus perustuukirjallisuuskatsaukseenaiheen aikaisemmista tutkimuksista. Tutkielman tuloksena on selke\u00e4mpi n\u00e4kemys siit\u00e4, mit\u00e4 teleoperaattorilta edellytet\u00e4\u00e4n asiakkaan yksityisyyden suhteen hy\u00f6dynnett\u00e4ess\u00e4 big data teknologiaaja kuinka teleoperaattorien asiakaskunta kokee datan hy\u00f6dynt\u00e4misen.Tutkielman empiirisess\u00e4 osuudessa tarkastellaanvalittuateoriamallia kyselyst\u00e4kertyneiden vastauksien avulla. Osuuden tuloksia verrataan muihin tutkimustuloksiin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "While the telecommunications industry is digitalizing,the data traffic of broad-band and mobile subscriptions is growing due to new digital services like streaming media. The telecom industry is finding new ways of keeping the business of upgrading the network appropriately attractive. The issue is not limited to the technical side of handling the growing traffic in the network, but the business side on how to transform that traffic profitable for the companies who roll out the net-work. Communication service providers make sure that theservicesthey offer are generating revenue byimplementing big data technology. Service providers are in a unique position when handling data generated by their customers and big data offers number of commercial benefits as well as benefits in service quality. Using customer generated data for a profit can be an issue, since the customer might perceivethat his or her privacy is being violated when theirdata is shared to a third party.This might lead to increase of customer churn for theservice providers which use data gathered from their customers.This thesis paper aims to study the pros and cons of the trend of big data implementation in the telecom industry. The theoretical partfor this thesis will be performed by a literary review on former research in this field. Inthe end the results of this thesisdrive tocreate a clearer view of what is to be expected from a service provider on customer pri-vacy issues when implementing big dataand how do the customers perceive it.In the empirical part of this thesis a selected theoretical model willevaluated through gathered responses from an online survey. The results are then com-pared to other results in the field.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2019-06-27T11:22:06Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-06-27T11:22:06Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "57", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "telecom", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Big data ja yksityisyys teleoperaattiorialalla", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Big data ja yksityisyys teleoperaattiorialalla", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201906273483", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "big data", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "data", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yksityisyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tietosuoja", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "henkil\u00f6tiedot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "big data", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "data", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "privacy", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "data privacy", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "personal data", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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