Growth marketing concept : case study on Finnish companies

Growth marketing concept case study on Finnish companies

The discipline of marketing has progressed from simple product selling into comprehensive approach of building long-term relationship with customers. Companies eligible for sustainable growth have shifted from product-oriented into customer focused business model. Because of the era of digitalizatio...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Orzheshkovskaya, Daria
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2019
Aiheet:
growth marketing
external marketing performance
internal marketing performance
Markkinointi
Marketing
20423
asiakassuhde
markkinointi
customer relationship
marketing
Linkit: https://jyx.jyu.fi/handle/123456789/64764

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