Growth marketing concept : case study on Finnish companies

Growth marketing concept case study on Finnish companies

The discipline of marketing has progressed from simple product selling into comprehensive approach of building long-term relationship with customers. Companies eligible for sustainable growth have shifted from product-oriented into customer focused business model. Because of the era of digitalizatio...

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Bibliographic Details
Main Author: Orzheshkovskaya, Daria
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
growth marketing
external marketing performance
internal marketing performance
Markkinointi
Marketing
20423
asiakassuhde
markkinointi
customer relationship
marketing
Online Access: https://jyx.jyu.fi/handle/123456789/64764

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