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[{"key": "dc.contributor.advisor", "value": "Silvasti, Tiina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Reunanen, Jenna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2019-06-14T11:48:19Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2019-06-14T11:48:19Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2019", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/64645", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tavoitteena on selvitt\u00e4\u00e4, miten urheiluseurojen yhteiskuntavastuullinen \ntoiminta ilment\u00e4\u00e4 kolmannella sektorilla tapahtuvia muutoksia. Tarkoitus on antaa alustava, \nmutta kattava kuvaus seurojen yhteiskuntavastuullisesta toiminnasta sek\u00e4 kartoittaa seurojen \nyhteiskuntavastuullista toimintaa motivoivia tekij\u00f6it\u00e4. K\u00e4sittelen tutkimukseni \nteoriataustassa yhteiskuntavastuun, kolmannen sektorin ja urheiluseurojen k\u00e4sitteit\u00e4. \nHy\u00f6dynn\u00e4n lis\u00e4ksi analyysiss\u00e4 Pasi Saukkosen (2013) kolmannen sektorin muutosta \nk\u00e4sittelev\u00e4\u00e4 teoreettista viitekehyst\u00e4. Analyysimenetelm\u00e4n\u00e4 k\u00e4yt\u00e4n temaattista \nsis\u00e4ll\u00f6nanalyysi\u00e4. Aineistoni muodostuu kuuden eri urheiluseuran hallinnon edustajien \nhaastatteluista, jotka olen litteroinut sanatarkasti. \nAnalyysini avulla jaoin urheiluseurojen yhteiskuntavastuullisen toiminnan kolmeen eri \np\u00e4\u00e4luokkaan: yhteisty\u00f6h\u00f6n, seuran sis\u00e4iseen toimintaan ja kasvatukseen sek\u00e4 \nty\u00f6llisyysvaikutuksiin. Yhteisty\u00f6 on lis\u00e4ksi jaettu edelleen alaluokkiin konkreettinen \ntoiminta ja mielipidevaikuttaminen. Toimintaa motivoivat tekij\u00e4t on jaettu luokkiin \nvaikuttaminen ja vastuu, seuran perimm\u00e4inen tarkoitus, markkinointi ja oman toiminnan \nkasvatus sek\u00e4 velvoitus. \n\nTutkimukseni mukaan urheiluseurojen yhteiskuntavastuullinen toiminta on eritt\u00e4in \nmonimuotoista ja ihmisill\u00e4 on vain harvoin tietoa toiminnan todellisesta laajuudesta. Eniten \nseurat tekev\u00e4t konkreettista yhteiskuntavastuullista toimintaa yhteisty\u00f6ss\u00e4 muiden tahojen \nkanssa, sill\u00e4 seurojen omat resurssit ovat rajalliset. Merkitt\u00e4vin motivoija \nyhteiskuntavastuulliseen toimintaan on seurojen halu vaikuttaa ja ottaa vastuuta omasta \nymp\u00e4rist\u00f6st\u00e4\u00e4n. Tulosten perusteella urheiluseurojen yhteiskuntavastuullinen toiminta \ntodella ilment\u00e4\u00e4 osaa kolmannella sektorilla tapahtuneista muutoksista etenkin toiminnan \nammattimaistumisen ja urheiluseurojen laajentuneen teht\u00e4v\u00e4kent\u00e4n muodossa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2019-06-14T11:48:19Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2019-06-14T11:48:19Z (GMT). No. of bitstreams: 0\n Previous issue date: 2019", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "91", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kolmannen sektorin muutos", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "''Se on semmonen kollektiivinen vastuu'' : urheiluseurojen yhteiskuntavastuu osana kolmannen sektorin muutosta", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, 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"element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteiskuntapolitiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Social Policy", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "209", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sis\u00e4ll\u00f6nanalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteiskuntavastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": 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