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author Brisk, Jenni
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Brisk, Jenni Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Brisk, Jenni
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spellingShingle Brisk, Jenni Consumer power >< brand force : defining brand equity assets for the empowered consumers modern branding brand equity consumer based brand equity CBBE consumer power empowered consumer brändit brändäys kuluttajat brands branding consumers
subject_txtF Markkinointi
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title Consumer power >< brand force : defining brand equity assets for the empowered consumers
title_full Consumer power >< brand force : defining brand equity assets for the empowered consumers
title_fullStr Consumer power >< brand force : defining brand equity assets for the empowered consumers Consumer power >< brand force : defining brand equity assets for the empowered consumers
title_full_unstemmed Consumer power >< brand force : defining brand equity assets for the empowered consumers Consumer power >< brand force : defining brand equity assets for the empowered consumers
title_short Consumer power >< brand force
title_sort consumer power >< brand force defining brand equity assets for the empowered consumers
title_sub defining brand equity assets for the empowered consumers
title_txtP Consumer power >< brand force : defining brand equity assets for the empowered consumers
topic modern branding brand equity consumer based brand equity CBBE consumer power empowered consumer brändit brändäys kuluttajat brands branding consumers
topic_facet CBBE brand equity branding brands brändit brändäys consumer based brand equity consumer power consumers empowered consumer kuluttajat modern branding
url https://jyx.jyu.fi/handle/123456789/64015 http://www.urn.fi/URN:NBN:fi:jyu-201905172646
work_keys_str_mv AT briskjenni consumerpower><brandforcedefiningbrandequityassetsfortheempoweredconsumers