APA (7th ed.) Citation

Brisk, J., Kauppakorkeakoulu, Economics, S. o. B. a., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2019). Consumer power >< brand force: Defining brand equity assets for the empowered consumers.

Chicago Style (17th ed.) Citation

Brisk, Jenni, Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. Consumer Power >< Brand Force: Defining Brand Equity Assets for the Empowered Consumers. 2019.

MLA (9th ed.) Citation

Brisk, Jenni, et al. Consumer Power >< Brand Force: Defining Brand Equity Assets for the Empowered Consumers. 2019.