The Construction of sexuality on social media in China : a semiotic analysis of Durex condom advertisements

The Construction of sexuality on social media in China a semiotic analysis of Durex condom advertisements

This thesis presents a semiotic analysis of the construction of sexuality in condom advertisements, in particular, it investigates the phenomenon of how Durex constructs sexuality on social media in China. The purpose of the study is to decode sexuality on Chinese social media from Durex’s advertise...

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Bibliographic Details
Main Author: Wu, Juanhui
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2019
Subjects:
condom advertising
semiotics
Kiina
China
Intercultural Management and Communication
3136
mainokset
kondomit
media
sosiaalinen media
kulttuuri (toimintatavat)
seksuaalisuus
advertisements
condoms
social media
culture
sexuality
Online Access: https://jyx.jyu.fi/handle/123456789/63329

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