The green profiles : using social media for communicating corporate environmental issues to external stakeholders

The green profiles using social media for communicating corporate environmental issues to external stakeholders

Sustainability is an essential part of doing business nowadays. Corporate sustainability communication (CSC) assists companies to conduct dialogues with stakeholders regarding sustainability topics. In addition, social media has emerged as both challenge and opportunity for CSC. This paper studied t...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Bui, Nghiem Dac Vinh
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2018
Aiheet:
sustainability
corporate sustainability communication
social media marketing
aviation industry
Yritysten ympäristöjohtaminen
Corporate Environmental Management
20425
ilmailuala
kestävä kehitys
sosiaalinen media
ympäristökysymykset
yritysviestintä
ympäristöviestintä
aviation sector
sustainable development
social media
environmental issues
corporate communications
environmental communication
Linkit: https://jyx.jyu.fi/handle/123456789/60572

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