Enforcing corporate citizenship through social media : the role of shares, clicks, and likes in sustainability communications

Enforcing corporate citizenship through social media the role of shares, clicks, and likes in sustainability communications

This research presents how individual social media users perceive social media as a part of sustainability communications and examines whether these individuals consider organizational legitimacy and brand image being enforced through social media communications. During the recent years, web-based c...

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Bibliographic Details
Main Author: Poutanen, Jenni
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
sustainability
corporate citizenship
sustainability management
Yritysten ympäristöjohtaminen
Corporate Environmental Management
20425
yritykset
kestävä kehitys
viestintä
legitimiteetti
sosiaalinen media
media
kansalaismedia
yritysvastuu
sidosryhmät
enterprises
sustainable development
communication
legitimacy
social media
community media
corporate responsibility
stakeholder groups
Online Access: https://jyx.jyu.fi/handle/123456789/60551

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