Digital marketing communication strategies in micro social enterprises

Digital marketing communication strategies in micro social enterprises

Micro social enterprises play an important role in our society. Therefore, understanding how they utilize digital marketing in today’s highly competitive environment becomes vital. The author wanted to fill the gap in the current research on micro social enterprises and their digital marketing (Gogu...

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Bibliographic Details
Main Author: Hollen, Chinara
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
online marketing strategies
digital marketing strategies
online marketing
Social Enterprise Mark
Markkinointi
Marketing
20423
digitalisaatio
sosiaaliset yritykset
mikroyritykset
digitaalinen markkinointi
markkinointi
verkkomainonta
markkinointiviestintä
digitalisation
social enterprises
microenterprises
digital marketing
marketing
online advertising
marketing communication
Online Access: https://jyx.jyu.fi/handle/123456789/59788

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