Digital marketing communication strategies in micro social enterprises

Micro social enterprises play an important role in our society. Therefore, understanding how they utilize digital marketing in today’s highly competitive environment becomes vital. The author wanted to fill the gap in the current research on micro social enterprises and their digital marketing (Gogu...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Hollen, Chinara
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2018
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/59788