Relationship emergence and the usage of digital channels in the emergence process

Relationship emergence and the usage of digital channels in the emergence process

In recent years business-to-business (B2B) marketing has become increasingly important for economies around the world due to improved international trade infrastructures, regional integration and emergence of whole new markets. Competitive landscape has become universal and extremely dynamic, which...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Koivisto, Kaisu
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2018
Aiheet:
industrial marketing
emerging business relationships
Markkinointi
Marketing
20423
palveluliiketoiminta
arvo
yritysmarkkinointi
digitaalinen markkinointi
liikesuhteet
service business
value (properties)
business-to-business marketing
digital marketing
business relations
Linkit: https://jyx.jyu.fi/handle/123456789/59390

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