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[{"key": "dc.contributor.advisor", "value": "Uusitalo, Outi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Haapio, Heidi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-08-02T07:48:58Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-08-02T07:48:58Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/59083", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielman tavoitteena oli selvitt\u00e4\u00e4, millaisia arvon tyyppej\u00e4 nousee esiin, kun asiakkaat tarkastelevat S-ryhm\u00e4n Omat ostot \u2013j\u00e4rjestelm\u00e4st\u00e4 heist\u00e4 ker\u00e4tty\u00e4 ostotietoa, joka on omadataa. Omadatalla tarkoitettiin t\u00e4ss\u00e4 tutkielmassa yrityksen asiakkaistaan ker\u00e4\u00e4m\u00e4\u00e4 tietoa, jonka yritys antaa takaisin asiakkaille valmiiksi personoidussa, analysoidussa ja visualisoidussa muodossa. Arvonluomista l\u00e4hestyttiin siit\u00e4 n\u00e4k\u00f6kulmasta, ett\u00e4 arvo syntyy k\u00e4yt\u00f6n aikana arvon yhteisluomisen prosessissa. Arvoja tarkasteltiin Holbrookin arvotypologian kautta. \n\nAikaisempaa tutkimusta omadatasta l\u00f6ytyi varsin v\u00e4h\u00e4n. Useimmat tutkimukset keskittyiv\u00e4t siihen, millaista omadataa on olemassa ja mihin tietoja on mahdollista k\u00e4ytt\u00e4\u00e4. Lis\u00e4ksi aiemmin on tutkittu sit\u00e4, miten asiakkaat itse ker\u00e4\u00e4v\u00e4t itsest\u00e4\u00e4n tietoa esimerkiksi aktiivisuusrannekkeilla. T\u00e4m\u00e4 tutkimus puolestaan selvitti, millaista arvoa syntyy tai tuhoutuu, kun asiakkaat tarkastelevat omia ostotietojaan. \n\nTutkielmassa selvisi, ett\u00e4 omadataa tarkastelemalla syntyi tai tuhoutui kuusi erilaista arvoa: leikkisyys, reflektointi, oppiminen, arjen helppous, avoimuus ja yksityisyys. N\u00e4ist\u00e4 kaikki muut koettiin sek\u00e4 my\u00f6nteisen\u00e4 ett\u00e4 kielteisen\u00e4, vain yksityisyys nousi esiin ainoastaan kielteisen\u00e4 arvona. Holbrookin typologiaan sovellettuna my\u00f6nteiset arvotyypit olivat p\u00e4\u00e4asiassa aktiivisia ja kielteiset taas reaktiivisia. Lis\u00e4ksi arvot olivat suurimmaksi osaksi itsest\u00e4 l\u00e4ht\u00f6isin olevia, jolloin asiakas saa itselleen arvoa. Arvon todettiin syntyv\u00e4n k\u00e4yt\u00f6n yhteydess\u00e4. Asiakas saa arvoa vain, jos h\u00e4n itse haluaa k\u00e4ytt\u00e4\u00e4 j\u00e4rjestelm\u00e4\u00e4 ja tarkastelee sielt\u00e4 saatavaa omadataa. Jos taas asiakas ei ole kiinnostunut k\u00e4ytt\u00e4m\u00e4\u00e4n j\u00e4rjestelm\u00e4\u00e4 tai kokee, ett\u00e4 sielt\u00e4 saava tieto on turhaa, ei arvoa synny.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2018-08-02T07:48:58Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-08-02T07:48:58Z (GMT). No. of bitstreams: 0\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "94", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "omadata", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "arvon yhteisluominen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"On reilua, ett\u00e4 voin itsekin katsoa ostoksiani\" : arvon muodostuminen omadatan kontekstissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201808023719", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "business", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvo", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvonluonti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "data", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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