Role of coopetition in development of golf course business models

Conservative game of golf is facing growing number of demands from increasingly competitive and developed markets. Trends suggest the competitiveness of the market growing with more sensitive customers demanding increasing flexibility of offerings. Traditional golf courses business models have not b...

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Main Author: Koivu, Karri
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/58527
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author Koivu, Karri
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Koivu, Karri Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Koivu, Karri Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Koivu, Karri
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description Conservative game of golf is facing growing number of demands from increasingly competitive and developed markets. Trends suggest the competitiveness of the market growing with more sensitive customers demanding increasing flexibility of offerings. Traditional golf courses business models have not been designed for the demanded flexibility thus the study aims to shed light into the ability of golf courses to cope with changing demands in terms of their business models. Moreover, the study aims to evaluate the role of coopetition in the business model development of golf operators. This study uses qualitative multiple case study to inspect the market perceptions, business model development and the role of coopetition in business models of five golf courses that were chosen to offer variety of perspectives for the research. Extensive and interpretive approach on data collection and its analysis provides insightful developments on the underresearched field of golf business. The findings point towards market dynamics being perceived as thrust to develop golf courses towards larger multi course structures. Moreover, a favourable view on commercially oriented rather than member-owned golf courses regarding the capabilities of business model development and innovations. Finally, the study illustrates the benefits that larger golf course establishments may be able to achieve but does not confirm the pursue of all these benefits being possible via coopetitive actions and partners. Role of coopetition in the golf course business model development is supported although it may not be suitable for all types of golf course. Therefore, the study leaves room for further research to be carried out on coopetition and its ability to enhance the business model development of golf courses.
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spellingShingle Koivu, Karri Role of coopetition in development of golf course business models business model development coopetition Yrittäjyys Entrepreneurship 20422 liiketoimintamallit golf business models
title Role of coopetition in development of golf course business models
title_full Role of coopetition in development of golf course business models
title_fullStr Role of coopetition in development of golf course business models Role of coopetition in development of golf course business models
title_full_unstemmed Role of coopetition in development of golf course business models Role of coopetition in development of golf course business models
title_short Role of coopetition in development of golf course business models
title_sort role of coopetition in development of golf course business models
title_txtP Role of coopetition in development of golf course business models
topic business model development coopetition Yrittäjyys Entrepreneurship 20422 liiketoimintamallit golf business models
topic_facet 20422 Entrepreneurship Yrittäjyys business model development business models coopetition golf liiketoimintamallit
url https://jyx.jyu.fi/handle/123456789/58527 http://www.urn.fi/URN:NBN:fi:jyu-201806133174
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