Role of coopetition in development of golf course business models

Conservative game of golf is facing growing number of demands from increasingly competitive and developed markets. Trends suggest the competitiveness of the market growing with more sensitive customers demanding increasing flexibility of offerings. Traditional golf courses business models have not b...

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Bibliographic Details
Main Author: Koivu, Karri
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/58527