Case Study on Customer Engagement in Co-Creation Process

Case Study on Customer Engagement in Co-Creation Process

PURPOSE - Technological advantages have changed the dynamics of today’s business environment. The traditional roles of companies and consumers are shifting away towards more connected setting where customers become co-creators and a new source of competence for companies. The basis of value has chan...

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Bibliographic Details
Main Author: Lapinoja, Anu
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
New Product Development
Value Co-Creation
Customer Engagement
Case Study
Yrittäjyys
Entrepreneurship
20422
innovaatiot
innovations
Online Access: https://jyx.jyu.fi/handle/123456789/58248

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