Case Study on Customer Engagement in Co-Creation Process

Case Study on Customer Engagement in Co-Creation Process

PURPOSE - Technological advantages have changed the dynamics of today’s business environment. The traditional roles of companies and consumers are shifting away towards more connected setting where customers become co-creators and a new source of competence for companies. The basis of value has chan...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Lapinoja, Anu
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2018
Aiheet:
New Product Development
Value Co-Creation
Customer Engagement
Case Study
Yrittäjyys
Entrepreneurship
20422
innovaatiot
innovations
Linkit: https://jyx.jyu.fi/handle/123456789/58248

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