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[{"key": "dc.contributor.advisor", "value": "Uusitalo, Outi", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Welling, Mikko", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-03-23T15:25:51Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-03-23T15:25:51Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1862693", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/57407", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tavoitteena on selvitt\u00e4\u00e4 mitk\u00e4 ovat suomalaisen pienpanimoliiketoiminnan erityispiirteet ja millaisia tekij\u00f6it\u00e4 alaan ja sen liiketoimintaekosysteemiin liittyy. Tutkimus keskittyy pohtimaan alalla toimivien panimoiden v\u00e4list\u00e4 kilpailua ja kilpailijoiden toistensa kanssa tekem\u00e4\u00e4 yhteisty\u00f6t\u00e4. Tutkimuksessa pyrit\u00e4\u00e4n selvitt\u00e4m\u00e4\u00e4n millaista kilpailijoiden v\u00e4linen yhteisty\u00f6 alalla on ja mit\u00e4 arvoa se tuottaa sek\u00e4 panimoille, ett\u00e4 lopulta asiakkaalle. Tutkimuksessa paneudutaan my\u00f6s siihen, mink\u00e4laisia verkostoja alalle on syntynyt ja mik\u00e4 niiden arvo on. \n\nTutkimukseen haastateltiin kuutta eri suomalaisten pienpanimoiden toimijaa, jotka valikoituivat sattumanvaraisesti, kuitenkin niin ett\u00e4 joukko edustaa sek\u00e4 hieman nuorempia ja pienempi\u00e4 toimijoita kuin my\u00f6s alalla kokeneita, hieman isompia panimoita. Aineisto ker\u00e4ttiin puolistrukturoiduilla teemahaastatteluilla.\n\nTutkimuksessa saatiin selville, ett\u00e4 vaikka kilpailu alalla on kovaa, yritykset tekev\u00e4t my\u00f6s hyvin paljon yhteisty\u00f6t\u00e4 eri muodoissa toistensa kanssa. Yhteisty\u00f6st\u00e4 saadaan erilaisia hy\u00f6tyj\u00e4 ja arvoa eik\u00e4 toista panimoa oikeastaan edes koeta kilpailijana. Pienpanimot kokevat keskin\u00e4isen yhteisty\u00f6n olevan t\u00e4rke\u00e4\u00e4, jotta alalla toimivilta isoilta panimoilta voidaan saada nipistetty\u00e4 markkinaosuutta. Suurimmaksi kilpailijaksi pienpanimot kokevatkin kuluttajak\u00e4ytt\u00e4ytymisen, joka Suomessa on osin my\u00f6s lains\u00e4\u00e4t\u00e4jien ohjaamaa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mikko Welling (mijowell) on 2018-03-23 15:25:51.342090. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2018-03-23T15:25:51Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201803231825.pdf: 958637 bytes, checksum: c369b04aaac4fa925eb1b1502aca6e9c (MD5)\nlicense.html: 4831 bytes, checksum: 37ed24e9a041f6eb39cbeb5b08e4aeab (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-03-23T15:25:51Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201803231825.pdf: 958637 bytes, checksum: c369b04aaac4fa925eb1b1502aca6e9c (MD5)\nlicense.html: 4831 bytes, checksum: 37ed24e9a041f6eb39cbeb5b08e4aeab (MD5)\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (91 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "pienpanimot", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kilpailijoiden v\u00e4linen yhteisty\u00f6 suomalaisessa pienpanimoliiketoiminnassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201803231825", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2018-03-23T15:25:52Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kilpailu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteisty\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "liiketoiminta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkostot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "olut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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