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[{"key": "dc.contributor.advisor", "value": "Lepp\u00e4niemi, Matti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Hepola, Janne", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Romppanen, Rene", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2018-01-09T14:12:41Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2018-01-09T14:12:41Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2018", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1810153", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/56658", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Palvelun laatu ymm\u00e4rret\u00e4\u00e4n ennustavana tekij\u00e4n\u00e4 koetulle arvolle, joka taas ennustaa asiakastyytyv\u00e4isyytt\u00e4 ja k\u00e4ytt\u00e4ytymisaikomusta. Jo vuosikymmenien ajan markkinointitutkimukset ovat olleet kiinnostuneita laadun, arvon, tyytyv\u00e4isyyden ja k\u00e4ytt\u00e4ytymisaikomuksen v\u00e4lisist\u00e4 suhteista. Aikaisemmat tutkimukset eiv\u00e4t kuitenkaan ole yksimielisi\u00e4 n\u00e4iden nelj\u00e4n tekij\u00e4n v\u00e4lisist\u00e4 suhteista ja niiden voimakkuuksista. Samoin tapahtumien laadun kehitt\u00e4minen on saanut osakseen kasvavaa huomiota tutkijoilta ja yritysjohtajilta 2000-luvulta l\u00e4htien. Aikaisemmat tutkimukset ovat tarkastelleet tapahtuman laatua moniulotteisena ilmi\u00f6n\u00e4, joka muodostuu informaatiopalveluista, tapahtuman ohjelmasta, tapahtuman tuotteesta ja verkostoitumisesta. On kuitenkin ep\u00e4selv\u00e4\u00e4, miten n\u00e4m\u00e4 ulottuvuudet vaikuttavat vierailijan kokeman kokonaislaadun muodostumiseen business-to-business (B2B) tapahtumien kontekstissa. Tutkimus toteutettiin verkkokyselyn\u00e4. Kyselyyn kutsuttiin s\u00e4hk\u00f6postilla 2580 Management Events Oy:n j\u00e4rjest\u00e4miin B2B tapahtumiin osallistunutta kutsuvierasta. Vastauksia kertyi kaikkiaan 578. Aineisto analysoitiin SmartPLS 3.1.7 \u2013ohjelmistolla. Tutkimustulosten mukaan tapahtuman kokonaislaatu vaikuttaa positiivisesti vierailijan kokemaan arvoon, joka puolestaan on positiivisesti yhteydess\u00e4 tyytyv\u00e4isyyteen ja uudelleenosallistumis- ja suositteluaikomukseen. Tulokset osoittivat my\u00f6s, ett\u00e4 laadun ulottuvuuksista tapahtuman ohjelma vaikuttaa voimakkaimmin vierailijan uudelleenosallistumis- ja suositteluaikomukseen. Lis\u00e4ksi tulosten perusteella voidaan todeta, ett\u00e4 tapahtuman tuotteella oli toiseksi voimakkain ja verkostoitumisella kolmanneksi voimakkain vaikutus vierailijan k\u00e4ytt\u00e4ytymisaikomuksiin. Informaatiopalveluilla oli v\u00e4h\u00e4isin vaikutus vierailijan kokemaan arvoon ja k\u00e4ytt\u00e4ytymisaikomuksiin. Lopuksi tulokset osoittivat, ett\u00e4 tyytyv\u00e4isyyden suora vaikutus k\u00e4ytt\u00e4ytymisaikomuksiin on arvoa voimakkaampi, mutta arvon yhteenlaskettu kokonaisvaikutus ennustaa parhaiten vierailijan uudelleenosallistumis- ja suositteluaikomusta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Rene Romppanen (resaromp) on 2018-01-09 14:12:40.933476. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =False]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2018-01-09T14:12:41Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201801091128.pdf: 1150050 bytes, checksum: 40aa8a13b521e8c2edd460feea355cb1 (MD5)\r\nlicense.html: 1204 bytes, checksum: 1b44e36b5d9d625669440974f8abc81e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2018-01-09T14:12:41Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201801091128.pdf: 1150050 bytes, checksum: 40aa8a13b521e8c2edd460feea355cb1 (MD5)\r\nlicense.html: 1204 bytes, checksum: 1b44e36b5d9d625669440974f8abc81e (MD5)\r\n Previous issue date: 2018", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (66 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Business-to-Business", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Tapahtuman laadun, arvon ja tyytyv\u00e4isyyden vaikutukset k\u00e4ytt\u00e4ytymisaikomuksiin B2B-kontekstissa : case management events", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201801091128", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": 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"language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkuudenhallinta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Aineistoon p\u00e4\u00e4sy\u00e4 on rajoitettu tekij\u00e4noikeussyist\u00e4. Aineisto on luettavissa Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6asemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat.", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "This material has a restricted access due to copyright reasons. It can be read at the workstation at Jyv\u00e4skyl\u00e4 University Library reserved for the use of archival materials: https://kirjasto.jyu.fi/en/workspaces/facilities.", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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