The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
Customer loyalty as a topic has been of interest to managers and researchers for several decades. There are a few antecedents for explaining customer loyalty in marketing literature, and researchers have discussed the consequences of loyalty. The reason for interest toward loyalty is the wide assump...
| Päätekijä: | |
|---|---|
| Muut tekijät: | , , , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2016
|
| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/55756 |