The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
Customer loyalty as a topic has been of interest to managers and researchers for several decades. There are a few antecedents for explaining customer loyalty in marketing literature, and researchers have discussed the consequences of loyalty. The reason for interest toward loyalty is the wide assump...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/55756 |