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retail trade
customer satisfaction
viral marketing
customer loyalty
advertising
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http://www.yso.fi/onto/yso/p14002
http://www.yso.fi/onto/yso/p7217
http://www.yso.fi/onto/yso/p24254
http://www.yso.fi/onto/yso/p7218
http://www.yso.fi/onto/yso/p1232
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author |
Häkkinen, Juho
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author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
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author_facet |
Häkkinen, Juho
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
Häkkinen, Juho
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Häkkinen, Juho
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Jyväskylän yliopisto
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Häkkinen, Juho
The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
perceived value
customer satisfaction
repurchase intentions
share of wallet
word of mouth
electronic word of mouth
recommend intentions
Kvantitatiivinen tutkimus
vähittäiskauppa
asiakastyytyväisyys
asiakasuskollisuus
viraalimarkkinointi
|
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Markkinointi
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title |
The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
|
title_full |
The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
|
title_fullStr |
The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
|
title_full_unstemmed |
The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
|
title_short |
The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
|
title_sort |
effects of perceived value satisfaction and advertising on share of wallet and word of mouth in a retailing context
|
title_txtP |
The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
|
topic |
perceived value
customer satisfaction
repurchase intentions
share of wallet
word of mouth
electronic word of mouth
recommend intentions
Kvantitatiivinen tutkimus
vähittäiskauppa
asiakastyytyväisyys
asiakasuskollisuus
viraalimarkkinointi
|
topic_facet |
Kvantitatiivinen tutkimus
asiakastyytyväisyys
asiakasuskollisuus
customer satisfaction
electronic word of mouth
perceived value
recommend intentions
repurchase intentions
share of wallet
viraalimarkkinointi
vähittäiskauppa
word of mouth
|
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https://jyx.jyu.fi/handle/123456789/55756
http://www.urn.fi/URN:NBN:fi:jyu-201711014113
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