Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses

Narratives of femininity as means of promotion a case study on Dove's advertisement and audience responses

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Bibliographic Details
Main Author: Mustonen, Tiina
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, University of Jyväskylä, Jyväskylän yliopisto, Englannin kieli, English, 301
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
postfeminismi
narrative
multimodality
Integrated Marketing Communication
postfeminism
discourse
semiotics
Tapaustutkimus
mainonta
kokeminen
naiseus
brändäys
verkkomainonta
kohdeviestintä
kerronta
narratiivisuus
multimodaalisuus
Online Access: https://jyx.jyu.fi/handle/123456789/55578
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