Narratives of femininity as means of promotion a case study on Dove's advertisement and audience responses

Bibliographic Details
Main Author:	Mustonen, Tiina
Other Authors:	Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, University of Jyväskylä, Jyväskylän yliopisto, Englannin kieli, English, 301
Format:	Master's thesis
Language:	eng
Published:	2017
Subjects:	postfeminismi narrative multimodality Integrated Marketing Communication postfeminism discourse semiotics Tapaustutkimus mainonta kokeminen naiseus brändäys verkkomainonta kohdeviestintä kerronta narratiivisuus multimodaalisuus
Online Access:	https://jyx.jyu.fi/handle/123456789/55578

Internet

https://jyx.jyu.fi/handle/123456789/55578