Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses

Narratives of femininity as means of promotion a case study on Dove's advertisement and audience responses

Show other versions (1)
Bibliographic Details
Main Author: Mustonen, Tiina
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, University of Jyväskylä, Jyväskylän yliopisto, Englannin kieli, English, 301
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
postfeminismi
narrative
multimodality
Integrated Marketing Communication
postfeminism
discourse
semiotics
Tapaustutkimus
mainonta
kokeminen
naiseus
brändäys
verkkomainonta
kohdeviestintä
kerronta
narratiivisuus
multimodaalisuus
Online Access: https://jyx.jyu.fi/handle/123456789/55578
_version_ 1809901875031441408
annif_keywords_txtF_mv narration advertising womanhood narrativity audience
annif_uris_txtF_mv http://www.yso.fi/onto/yso/p6895 http://www.yso.fi/onto/yso/p1232 http://www.yso.fi/onto/yso/p929 http://www.yso.fi/onto/yso/p10164 http://www.yso.fi/onto/yso/p4280
author Mustonen, Tiina
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies University of Jyväskylä Jyväskylän yliopisto Englannin kieli English 301
author_facet Mustonen, Tiina Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies University of Jyväskylä Jyväskylän yliopisto Englannin kieli English 301 Mustonen, Tiina
author_sort Mustonen, Tiina
building Jyväskylän yliopisto JYX-julkaisuarkisto
datasource_str_mv jyx
department_txtF Kieli- ja viestintätieteiden laitos
faculty_txtF Humanistis-yhteiskuntatieteellinen tiedekunta
first_indexed 2023-03-22T10:00:05Z
format Pro gradu
format_ext_str_mv Opinnäyte Pro gradu
free_online_boolean 1
fullrecord <?xml version="1.0"?> <qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses</title><creator>Mustonen, Tiina</creator><contributor type="tiedekunta" lang="fi">Humanistis-yhteiskuntatieteellinen tiedekunta</contributor><contributor type="tiedekunta" lang="en">Faculty of Humanities and Social Sciences</contributor><contributor type="laitos" lang="fi">Kieli- ja viestint&#xE4;tieteiden laitos</contributor><contributor type="laitos" lang="en">Department of Language and Communication Studies</contributor><contributor type="yliopisto" lang="en">University of Jyv&#xE4;skyl&#xE4;</contributor><contributor type="yliopisto" lang="fi">Jyv&#xE4;skyl&#xE4;n yliopisto</contributor><contributor type="oppiaine" lang="fi">Englannin kieli</contributor><contributor type="oppiaine" lang="en">English</contributor><contributor type="oppiainekoodi">301</contributor><subject type="other">postfeminismi</subject><subject type="other">narrative</subject><subject type="other">multimodality</subject><subject type="other">Integrated Marketing Communication</subject><subject type="other">postfeminism</subject><subject type="other">discourse</subject><subject type="other">semiotics</subject><subject type="method">Tapaustutkimus</subject><subject type="yso">mainonta</subject><subject type="yso">kokeminen</subject><subject type="yso">naiseus</subject><subject type="yso">br&#xE4;nd&#xE4;ys</subject><subject type="yso">verkkomainonta</subject><subject type="yso">kohdeviestint&#xE4;</subject><subject type="yso">kerronta</subject><subject type="yso">narratiivisuus</subject><subject type="yso">multimodaalisuus</subject><available>2017-10-07T16:09:53Z</available><issued>2017</issued><type lang="fi">Pro gradu</type><type lang="en">Master's thesis</type><identifier type="other">oai:jykdok.linneanet.fi:1725769</identifier><identifier type="uri">https://jyx.jyu.fi/handle/123456789/55578</identifier><identifier type="urn">URN:NBN:fi:jyu-201710073951</identifier><language type="iso">eng</language><rights lang="fi">Julkaisu on tekij&#xE4;noikeuss&#xE4;&#xE4;nn&#xF6;sten alainen. Teosta voi lukea ja tulostaa henkil&#xF6;kohtaista k&#xE4;ytt&#xF6;&#xE4; varten. K&#xE4;ytt&#xF6; kaupallisiin tarkoituksiin on kielletty.</rights><rights lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><rights type="accesslevel" lang="fi">openAccess</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-201710073951</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/55578/1/URN%3aNBN%3afi%3ajyu-201710073951.pdf" name="URN:NBN:fi:jyu-201710073951.pdf" type="application/pdf" length="1867342" sequence="1"/><recordID>123456789_55578</recordID></qualifieddc>
id jyx.123456789_55578
language eng
last_indexed 2024-09-03T10:52:34Z
main_date 2017-01-01T00:00:00Z
main_date_str 2017
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/55578\/1\/URN%3aNBN%3afi%3ajyu-201710073951.pdf","text":"URN:NBN:fi:jyu-201710073951.pdf","source":"jyx","mediaType":"application\/pdf"}
oppiainekoodi_txtF 301
publication_first_indexed 2017-03-22T10:00:05Z
publishDate 2017
record_format qdc
source_str_mv jyx
spellingShingle Mustonen, Tiina Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses postfeminismi narrative multimodality Integrated Marketing Communication postfeminism discourse semiotics Tapaustutkimus mainonta kokeminen naiseus brändäys verkkomainonta kohdeviestintä kerronta narratiivisuus multimodaalisuus
subject_txtF Englannin kieli
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_55578&index=0&size=large
title Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses
title_full Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses
title_fullStr Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses
title_full_unstemmed Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses
title_short Narratives of femininity as means of promotion
title_sort narratives of femininity as means of promotion a case study on dove s advertisement and audience responses
title_sub a case study on Dove's advertisement and audience responses
title_txtP Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses
topic postfeminismi narrative multimodality Integrated Marketing Communication postfeminism discourse semiotics Tapaustutkimus mainonta kokeminen naiseus brändäys verkkomainonta kohdeviestintä kerronta narratiivisuus multimodaalisuus
topic_facet Integrated Marketing Communication Tapaustutkimus brändäys discourse kerronta kohdeviestintä kokeminen mainonta multimodaalisuus multimodality naiseus narratiivisuus narrative postfeminism postfeminismi semiotics verkkomainonta
url https://jyx.jyu.fi/handle/123456789/55578 http://www.urn.fi/URN:NBN:fi:jyu-201710073951
work_keys_str_mv AT mustonentiina narrativesoffemininityasmeansofpromotionacasestudyondovesadvertisementandaudiencer

Similar Items