| _version_ |
1809901849959989248
|
| annif_keywords_txtF_mv |
marketing
marketing communication
mobile games
Japan
communication
|
| annif_uris_txtF_mv |
http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p6988
http://www.yso.fi/onto/yso/p15342
http://www.yso.fi/onto/yso/p105023
http://www.yso.fi/onto/yso/p36
|
| author |
Cheng, Yi-Tung
|
| author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
University of Jyväskylä
Jyväskylän yliopisto
Yrittäjyys
Entrepreneurship
20422
|
| author_facet |
Cheng, Yi-Tung
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
University of Jyväskylä
Jyväskylän yliopisto
Yrittäjyys
Entrepreneurship
20422
Cheng, Yi-Tung
|
| author_sort |
Cheng, Yi-Tung
|
| building |
Jyväskylän yliopisto
JYX-julkaisuarkisto
|
| datasource_str_mv |
jyx
|
| department_txtF |
Taloustieteet
|
| faculty_txtF |
Kauppakorkeakoulu
|
| first_indexed |
2023-03-22T10:00:11Z
|
| format |
Pro gradu
|
| format_ext_str_mv |
Opinnäyte
Pro gradu
|
| free_online_boolean |
1
|
| fullrecord |
<?xml version="1.0"?>
<qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>Marketing communication strategy of Finnish and Japanese mobile game developers and publishers</title><creator>Cheng, Yi-Tung</creator><contributor type="tiedekunta" lang="fi">Kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">School of Business and Economics</contributor><contributor type="laitos" lang="fi">Taloustieteet</contributor><contributor type="yliopisto" lang="en">University of Jyväskylä</contributor><contributor type="yliopisto" lang="fi">Jyväskylän yliopisto</contributor><contributor type="oppiaine" lang="fi">Yrittäjyys</contributor><contributor type="oppiaine" lang="en">Entrepreneurship</contributor><contributor type="oppiainekoodi">20422</contributor><subject type="other">Mobile games</subject><subject type="other">Marketing management</subject><subject type="other">Communication</subject><subject type="other">Marketing channels</subject><subject type="other">Finland</subject><subject type="other">Japan</subject><subject type="yso">mobiilipelit</subject><subject type="yso">markkinointi</subject><subject type="yso">markkinointiviestintä</subject><subject type="yso">Suomi</subject><subject type="yso">Japani</subject><available>2017-07-06T09:55:41Z</available><issued>2017</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master’s thesis</type><identifier type="other">oai:jykdok.linneanet.fi:1704788</identifier><identifier type="uri">https://jyx.jyu.fi/handle/123456789/54867</identifier><identifier type="urn">URN:NBN:fi:jyu-201707063243</identifier><language type="iso">eng</language><rights lang="fi">Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.</rights><rights lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><rights type="accesslevel" lang="fi">openAccess</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-201707063243</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/54867/1/URN%3aNBN%3afi%3ajyu-201707063243.pdf" name="URN:NBN:fi:jyu-201707063243.pdf" type="application/pdf" length="2332401" sequence="1"/><recordID>123456789_54867</recordID></qualifieddc>
|
| id |
jyx.123456789_54867
|
| language |
eng
|
| last_indexed |
2024-09-03T10:52:39Z
|
| main_date |
2017-01-01T00:00:00Z
|
| main_date_str |
2017
|
| online_boolean |
1
|
| online_urls_str_mv |
{"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/54867\/1\/URN%3aNBN%3afi%3ajyu-201707063243.pdf","text":"URN:NBN:fi:jyu-201707063243.pdf","source":"jyx","mediaType":"application\/pdf"}
|
| oppiainekoodi_txtF |
20422
|
| publication_first_indexed |
2017-03-22T10:00:11Z
|
| publishDate |
2017
|
| record_format |
qdc
|
| source_str_mv |
jyx
|
| spellingShingle |
Cheng, Yi-Tung
Marketing communication strategy of Finnish and Japanese mobile game developers and publishers
Mobile games
Marketing management
Communication
Marketing channels
Finland
Japan
mobiilipelit
markkinointi
markkinointiviestintä
Suomi
Japani
|
| subject_txtF |
Yrittäjyys
|
| thumbnail |
https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_54867&index=0&size=large
|
| title |
Marketing communication strategy of Finnish and Japanese mobile game developers and publishers
|
| title_full |
Marketing communication strategy of Finnish and Japanese mobile game developers and publishers
|
| title_fullStr |
Marketing communication strategy of Finnish and Japanese mobile game developers and publishers
Marketing communication strategy of Finnish and Japanese mobile game developers and publishers
|
| title_full_unstemmed |
Marketing communication strategy of Finnish and Japanese mobile game developers and publishers
Marketing communication strategy of Finnish and Japanese mobile game developers and publishers
|
| title_short |
Marketing communication strategy of Finnish and Japanese mobile game developers and publishers
|
| title_sort |
marketing communication strategy of finnish and japanese mobile game developers and publishers
|
| title_txtP |
Marketing communication strategy of Finnish and Japanese mobile game developers and publishers
|
| topic |
Mobile games
Marketing management
Communication
Marketing channels
Finland
Japan
mobiilipelit
markkinointi
markkinointiviestintä
Suomi
Japani
|
| topic_facet |
Communication
Finland
Japan
Japani
Marketing channels
Marketing management
Mobile games
Suomi
markkinointi
markkinointiviestintä
mobiilipelit
|
| url |
https://jyx.jyu.fi/handle/123456789/54867
http://www.urn.fi/URN:NBN:fi:jyu-201707063243
|
| work_keys_str_mv |
AT chengyitung marketingcommunicationstrategyoffinnishandjapanesemobilegamedevelopersandpublishers
|