Marketing communication strategy of Finnish and Japanese mobile game developers and publishers
Both the marketing communication strategy of mobile game industry and the industry itself have been drastically evolving in the past years since the development of computation, data transfer and communication technology on mobile devices. Marketing communication has been considered a significant par...
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| Other Authors: | , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/54867 |