Marketing communication strategy of Finnish and Japanese mobile game developers and publishers

Marketing communication strategy of Finnish and Japanese mobile game developers and publishers

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Bibliographic Details
Main Author: Cheng, Yi-Tung
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto, Yrittäjyys, Entrepreneurship, 20422
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
Mobile games
Marketing management
Communication
Marketing channels
Finland
Japan
mobiilipelit
markkinointi
markkinointiviestintä
Suomi
Japani
Online Access: https://jyx.jyu.fi/handle/123456789/54867

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