The discursive legitimation strategies of a nascent market

The discursive legitimation strategies of a nascent market

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Since the introduction of Gold&Green Foods Ltd’s Pulled Oats (Nyhtökaura) to the Finnish market in the spring 2016, the Finnish media has been increasingly reviewing different plant-based protein products. Gold&Green Ltd’s Pulled Oats has experienced extensive media coverage amongst other Fi...

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Bibliographic Details
Main Author: Tuovinen, Nina
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
categorization
self-categorization
legitimation strategies
nascent market
organization studies
critical discourse analysis
plant-based proteins
dairy-based proteins
Pulled Oats
Gold&Green Foods Ltd
Härkis
Verso Food Ltd
MiFu
Valio Ltd
20426
kasviproteiinit
maitoproteiinit
markkinat (taloustiede)
markkinat
Online Access: https://jyx.jyu.fi/handle/123456789/54601

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