Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter

Bibliographic Details
Main Author: Hämäläinen, Katariina
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto, Johtaminen, Management and Leadership, 20424
Format: Master's thesis
Language:eng
Published: 2017
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/54482
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author Hämäläinen, Katariina
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto Johtaminen Management and Leadership 20424
author_facet Hämäläinen, Katariina Kauppakorkeakoulu School of Business and Economics Taloustieteet University of Jyväskylä Jyväskylän yliopisto Johtaminen Management and Leadership 20424 Hämäläinen, Katariina
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spellingShingle Hämäläinen, Katariina Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter johtajat Twitter brändit brändäys identiteetti
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title Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter
title_full Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter
title_fullStr Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter
title_full_unstemmed Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter
title_short Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter
title_sort discourse analysis of the personal brand construction of a group of finnish managers on twitter
title_txtP Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter
topic johtajat Twitter brändit brändäys identiteetti
topic_facet Twitter brändit brändäys identiteetti johtajat
url https://jyx.jyu.fi/handle/123456789/54482 http://www.urn.fi/URN:NBN:fi:jyu-201706142858
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