Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter
In this study, the objective was to understand how Finnish managers build their personal brand on Twitter. More specifically, the goal was to find out what kind of managerial identities can be discerned based on the discourses, linguistic means, and rhetoric through which Finnish managers brand t...
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| Other Authors: | , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/54482 |