Measuring consumer brand engagement on social media with annoyance as a moderator
Consumer brand engagement (CBE) is indisputably an emerging topic in the marketing literature, yet the amount of research on its antecedents and outcomes is limited. Besides academics, it has also gained traction among practitioners who have started to experiment with new methods to engage consumers...
| Main Author: | |
|---|---|
| Other Authors: | , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2017
|
| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/54445 |
Search Result 1
Measuring consumer brand engagement on social media with annoyance as a moderator
Published 2017
JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis