Measuring consumer brand engagement on social media with annoyance as a moderator

Bibliographic Details
Main Author:	Tanttu, Tuomo
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2017
Subjects:	Consumer brand engagement Social media Brand usage intent Word of mouth Annoyance kuluttajat brändit sosiaalinen media viraalimarkkinointi
Online Access:	https://jyx.jyu.fi/handle/123456789/54445

Internet

https://jyx.jyu.fi/handle/123456789/54445