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brands
social media
consumers
viral marketing
branding
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http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p20774
http://www.yso.fi/onto/yso/p1397
http://www.yso.fi/onto/yso/p24254
http://www.yso.fi/onto/yso/p25981
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Tanttu, Tuomo
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| author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
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Tanttu, Tuomo
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
Tanttu, Tuomo
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Tanttu, Tuomo
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Jyväskylän yliopisto
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Tanttu, Tuomo
Measuring consumer brand engagement on social media with annoyance as a moderator
Consumer brand engagement
Social media
Brand usage intent
Word of mouth
Annoyance
kuluttajat
brändit
sosiaalinen media
viraalimarkkinointi
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Markkinointi
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Measuring consumer brand engagement on social media with annoyance as a moderator
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Measuring consumer brand engagement on social media with annoyance as a moderator
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Measuring consumer brand engagement on social media with annoyance as a moderator
Measuring consumer brand engagement on social media with annoyance as a moderator
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Measuring consumer brand engagement on social media with annoyance as a moderator
Measuring consumer brand engagement on social media with annoyance as a moderator
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Measuring consumer brand engagement on social media with annoyance as a moderator
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measuring consumer brand engagement on social media with annoyance as a moderator
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Measuring consumer brand engagement on social media with annoyance as a moderator
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Consumer brand engagement
Social media
Brand usage intent
Word of mouth
Annoyance
kuluttajat
brändit
sosiaalinen media
viraalimarkkinointi
|
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Annoyance
Brand usage intent
Consumer brand engagement
Social media
Word of mouth
brändit
kuluttajat
sosiaalinen media
viraalimarkkinointi
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http://www.urn.fi/URN:NBN:fi:jyu-201706132826
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